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Brand Identity

TED > Portfolio > Design & Branding > Brand Identity

This branding was created for Ambaye General Trading, a versatile multi-business venture, showcasing its distinctive design elements.

The branding for Ambaye General Trading focused on establishing a strong identity for this versatile multi-business venture. Following the successful rebranding of Nile Source, Ambaye’s sister company, this project was a notable success, leading to the privilege of designing for another of their enterprises.

The collaboration resulted in a cohesive brand that resonated well with the target market, and the client expressed great satisfaction with the outcome, reinforcing the project’s overall effectiveness and impact.

  • Logo Design
  • Brand Guideline
  • Collateral Design
  • Printable Item Design
  • Brand Identity
Category
Brand Identity
Clients
Ambaye General Trading
Location
Addis Ababa, Ethiopia
Published
November, 2024

Project Summery

The project created a strong brand identity for Ambaye General Trading, successfully launching a versatile multi-business venture that connects with its target audience. Building on the successful rebranding of Nile Source, Ambaye’s sister company, this initiative marked a significant achievement, allowing for the design of another of their enterprises.

This branding effort improved visibility and attracted a wide range of stakeholders, receiving positive feedback and highlighting the project’s impact. Furthermore, websites for both Nile Source and Ambaye were developed, enhancing their online presence and accessibility. The cohesive branding strategy ensured a unified identity across all communications.

 

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