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Brand Identity

TED > Portfolio > Design & Branding > Brand Identity

This was the branding for the Next Ethiopian Startup (NEST) initiative, launched by the Ministry of Labor & Skills and the Ministry of Innovation & Technology, highlighting the design elements with great pride.

The branding for the Next Ethiopian Startup (NEST) initiative focused on developing a national startup ecosystem to empower startups as key economic drivers for Ethiopia. Launched on October 23, 2023, with Deputy Prime Minister Demeke Mekonnen, NEST aims to foster innovation and risk-taking through four pillars.

These include National Interaction Platforms for collaborative events, a National Information Management System to provide essential data on startups, a National Innovation Competition to host diverse challenges, and National Change Agents to promote transformative practices. This cohesive approach reflects Ethiopia’s commitment to innovation and entrepreneurship.

  • Logo Design
  • Brand Guideline
  • Collateral Design
  • Printable Item Design
  • Brand Identity
  • Naming the Initiative
Category
Brand Identity
Clients
The Ministry of Labor & Skills and the Ministry of Innovation & Technology
Location
Addis Ababa, Ethiopia
Published
October, 2023

Project Summery

The project established a robust brand identity for the Next Ethiopian Startup (NEST) initiative, effectively launching a national startup ecosystem that empowers local entrepreneurs. This branding effort significantly enhanced visibility and attracted diverse stakeholders, garnering positive feedback and reinforcing Ethiopia’s commitment to innovation. The initiative’s four pillars collaboration platforms, an information management system, innovation competitions, and change agents ensured a comprehensive approach to supporting startups, while promoting a cohesive identity across all communications.

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