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Brand Identity

TED > Portfolio > Design & Branding > Brand Identity

This was the branding created for Mosobna, an online shop based in Switzerland, featuring the design elements with great pride.

The branding for Mosobna highlighted its cultural significance, with the name meaning “our mosob” in Tigrinya. It featured warm colors and inviting designs that captured attention and conveyed a sense of nostalgia. This approach created a vibrant visual identity, enhancing the overall appeal of the online shop. The design elements worked together to establish a cohesive presence, reflecting the spirit of Habesha culture and catering to those seeking home appliances, cultural foods, and clothing, as well as African enthusiasts. Additionally, the project included the development of two logos: one for internal use and one for external branding, ensuring versatility in their visual representation.

  • Logo Design
  • Brand Guideline
  • Collateral Design
  • Printable Item Design
  • Brand Identity
Category
Brand Identity
Clients
Mosobna
Location
Bern, Switzerland
Published
July, 2024

Project Summery

The project developed a strong brand identity for Mosobna, successfully launching an online shop that connects with both local and international audiences. This branding initiative significantly increased visibility and attracted a diverse customer base, receiving positive feedback and reinforcing Mosobna’s mission to celebrate Habesha culture through home appliances, cultural foods, and clothing. The creation of two distinct logos enhanced the brand’s versatility, ensuring effective representation in both internal and external communications.

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