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Brand Identity

TED > Portfolio > Design & Branding > Brand Identity

We rebranded the world's largest exchange company.

ECX approached us to rebrand their 16-year-old logo, it was exciting. Our first step was to understand their reasons for rebranding and to clarify who ECX is to the public, emphasizing their authenticity and pioneering spirit. The project was a success, from the logo change to the event launch.

 
  • Branding & Design
  • Web Development Direction
  • Social Media Post
  • Logo Animation
  • Launch Event Branding
Category
Brand Identity
Clients
Ethiopian Commodity Exchange
Location
Addis Ababa, Ethiopia
Published
January, 2025

Project Summery

The project culminated in a modern, cohesive brand that resonates with the target audience, successfully transitioning from the old logo and generating positive public response during the launch.

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